For Zago Milano, we created a campaign with the concept "Be prepared",
which positions the brand as the perfect ally, enabling you to always be ready for anything,
playing ironically with the unexpected events that can occur.
Because in life, anything can happen, so Be prepared!
which positions the brand as the perfect ally, enabling you to always be ready for anything,
playing ironically with the unexpected events that can occur.
Because in life, anything can happen, so Be prepared!
The campaign consisted of a tvc about the various undermakeup products and a video launch for Look at MI,
a lash-lengthening primer, along with various billboards around Milan.
The campaign was then promoted on the brand's digital and social channels, as well as in the different retail locations where Zago Milano is there.
Agency: Cookies Advertising
a lash-lengthening primer, along with various billboards around Milan.
The campaign was then promoted on the brand's digital and social channels, as well as in the different retail locations where Zago Milano is there.
Agency: Cookies Advertising
Art Director: Chiara Giannuzzi
Copywriter: Stella Sguinzo
Creative Directors and CEO: Francesca Mudanò, Andrea Di Castri
Production company: Babooth
Director: John Bonardo
Photographer: Manu de Leon
Copywriter: Stella Sguinzo
Creative Directors and CEO: Francesca Mudanò, Andrea Di Castri
Production company: Babooth
Director: John Bonardo
Photographer: Manu de Leon