For the new Swatch campaign, we created the concept Make your move.
Nowadays people are often indecisive about even the smallest things, we invite our target audience to make decisions so that they feel lighter.
With a video strategy, we interpreted this concept, showing different situations in an ironic tone, and inviting users to make their move and make a decision.
We then involved some influencers, with whom we created ad-hoc shots in order to engage their community.
We then created a web platform, which, a bit like the answer book, helps you make decisions for you.
Agency: We Are Social
Nowadays people are often indecisive about even the smallest things, we invite our target audience to make decisions so that they feel lighter.
With a video strategy, we interpreted this concept, showing different situations in an ironic tone, and inviting users to make their move and make a decision.
We then involved some influencers, with whom we created ad-hoc shots in order to engage their community.
We then created a web platform, which, a bit like the answer book, helps you make decisions for you.
Agency: We Are Social
Senior Art Director: Chiara Giannuzzi
Senior Creative: Francesca Marra
Production company: Miyagi
WEB PLATFORM
INFLUENCER'S SHOOTS
