Since November 2023, I have been collaborating as a Creative Director Consultant at Satispay. In May the new rebranding was launched. Koto studio carried out the logo redesign and developed the new guidelines.
My role was to supervise their work and translate the new guidelines into new photographic assets, define the new editorial strategy, and establish the new brand tone of voice.
Internally, we created assets that showcase the new spirit of the brand
My role was to supervise their work and translate the new guidelines into new photographic assets, define the new editorial strategy, and establish the new brand tone of voice.
Internally, we created assets that showcase the new spirit of the brand
To represent the new brand, we had to create photographic contents that showcased real-life moments
where the Satispay app can be used.
By featuring both customers and merchants, we produced 80 shots across 8 different locations
with the goal of highlighting all possible use cases.
where the Satispay app can be used.
By featuring both customers and merchants, we produced 80 shots across 8 different locations
with the goal of highlighting all possible use cases.
Production company: 1806 Agency
Photographer: Christian Doppelgatz
Photographer: Christian Doppelgatz
Creative Direction: Chiara Giannuzzi
Motion graphic editing and visual designer: Federica Fontana
Copywriter: Elisabetta Cavanna
Motion graphic editing and visual designer: Federica Fontana
Copywriter: Elisabetta Cavanna