Socks, keys, passports: there are plenty of things we lose at home everyday. So, we wondered: where the hell this stuff goes?

We finally unveiled the place that collects all the things we lose
at home and we invited people to use IKEA's storage and organizing product range in order to avoid losing their personal effects within their house.

We finally unveiled the place that collects all the things we lose
at home and we invited people to use IKEA's storage and organizing product range in order to avoid losing their personal effects within their house.

Agency: We Are Social
Art director Supervisor: Chiara Giannuzzi
Art Director: Giulia De Chirico
Senior creative: Camilla Vanzulli
Photographer: Alvise Guadagnino
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