Everybody loves pets. However, many of them still don't have a home, because people prefer buying rather than adopting.
In order to find a home to the pets without one, we hacked IKEA's iconic commercial format, turning it from a tool designed to make people buy into a tool designed to make people adopt.
In partnership with ENPA, the national board for the animal protection in Italy, we made several cats and dogs protagonists
of our communication,
putting the spotlight on them, rather than on our products.
We invited users to make their home cozier adopting. Because there's nothing like a pet that makes a house a home.
Agency: We are social
In order to find a home to the pets without one, we hacked IKEA's iconic commercial format, turning it from a tool designed to make people buy into a tool designed to make people adopt.
In partnership with ENPA, the national board for the animal protection in Italy, we made several cats and dogs protagonists
of our communication,
putting the spotlight on them, rather than on our products.
We invited users to make their home cozier adopting. Because there's nothing like a pet that makes a house a home.
Agency: We are social
Senior Art Director: Chiara Giannuzzi
Junior Art Director: Paolo Palazzo
Creative Supervisor: Michele Vicari
Senior Creative: Camilla Vanzulli
Photographer: Alvise Guadagnino
Director & DOP: Federico Teoldi
