The use of smartphones damages our sleep. But checking social media is our favorite activity while falling asleep.
To help people take their sleep back, we turned Instagram into a tool that makes them fall asleep.
On Instagram, we worked day and night in the name of sleep.
During the day, we shared IKEA’s bedroom range. During the night, we fought blue lights switching off our posts.
To help people take their sleep back, we turned Instagram into a tool that makes them fall asleep.
On Instagram, we worked day and night in the name of sleep.
During the day, we shared IKEA’s bedroom range. During the night, we fought blue lights switching off our posts.
Then, we helped those users still on Instagram at night to fall asleep, through a series of 16 minutes, sleep-inducing, ASMR Stories. People suddenly get tired. But not of our Stories.
Agency: We Are Social
Art Director Supervisor: Chiara Giannuzzi
Art Director: Giulia De Chirico;
Senior Creative: Camilla Vanzulli
