Lot of us have things at home that remind us of an ex.
And even if that thing it is the cutest teddy bear or the most romantic book, seeing it around every day hurts. Especially if we've just faced a breakup.
During St. Valentine's day, we decided to talk to a target often forgotten by brands: broken hearts.
On February 14, we helped people suffering for the end of a relationship, supporting them in putting aside old memories through IKEA's storage and organizing products and getting ready to create new memories.
And even if that thing it is the cutest teddy bear or the most romantic book, seeing it around every day hurts. Especially if we've just faced a breakup.
During St. Valentine's day, we decided to talk to a target often forgotten by brands: broken hearts.
On February 14, we helped people suffering for the end of a relationship, supporting them in putting aside old memories through IKEA's storage and organizing products and getting ready to create new memories.
Agency: We are social
Senior Art Director: Chiara Giannuzzi
Senior Creative: Camilla Vanzulli