To launch the new LinkedIn Italian page, we've contrasted the formality of this channel leveraging on a language close to our target’s daily life.
In collaboration with IKEA employees, we created a corporate video entirely realized through Instagram Stories.
Instead of listing company values in a didactic way, we pictured real people embodying these principles during an ordinary day at work.
We sumed up what IKEA stands for through everyday situations portraying employees in different areas of the IKEA offices.
We had 2 different edits: 4 instagram stories of 15” and one video that collected all the stories, usable during Ikea events.
Agency: We are social
Senior Art director: Chiara Giannuzzi
Illustrator: Alice Martinucci
Senior Creative: Camilla Vanzulli
Video Edit 16:9