Eni's institutional campaign designed to create in the public a new culture of energy based on its conscious and efficient use. The claim ‘Let's give energy a new energy’ wants to show how energy is constantly being transformed.
The campaign speaks not about the energy we produce, but about the way we experience energy.
The campaign included a 60’ tvc, with several cut downs and a print campaign created by the artist Becha.
Shortlist Film Craft / Editing at New York Festival 2014
Winner as Best Corporate Campaign at Nc Awards 2014
Agency: Tbwa Rome
Director: Bruce Saint Claire
Company production: Fargo Film
Post Production: Frame by frame
Italian voice over Toni Servillo
Company production: Fargo Film
Post Production: Frame by frame
Italian voice over Toni Servillo
Print campaign Artist: Becha
Production company: Macha Studio
Director's cut